The MedTech industry invests heavily in sales team and clinician training. Product Management gets overlooked.

The Med Device PM Academy changes that.   This programme gives MedTech product managers the frameworks, tools and commercial knowledge they need to perform with confidence — from NHS navigation and pricing strategy to clinical evidence and tender management. Whether you're new to product management or an experienced PM looking to refresh your expertise, the PM Academy provides you with the knowledge and confidence that will turn heads at work.

Commercial Mastery

Build the strategic and commercial skills required to manage successful MedTech products. Learn how to assess markets, identify opportunities, develop winning product strategies, manage portfolios, and drive sustainable revenue growth throughout the product lifecycle.

Market Access

Navigate the pathways that determine whether products are funded, purchased, and adopted. Gain practical knowledge of NHS structures, reimbursement, procurement, evidence generation, health economics, and market access strategy to accelerate commercial success.

Stakeholder Management

Learn how to influence the people who shape product outcomes. Develop the skills to engage clinicians, KOLs, procurement teams, commissioners, and internal business functions, building the alignment and advocacy needed to drive adoption and long-term success.

Who is this course for?

-Product managers and category managers working in UK medical devices, diagnostics or healthcare technology -PMs at multinational companies with UK market responsibilities -Newly appointed PMs looking to build a strong commercial foundation -Experienced PMs who want a structured framework and a recognised credential -Start-up and scale-up MedTech teams developing their product function If you're expected to drive strategy, manage launches and influence commercial decisions — but have never had a formal training pathway to support you — this is built for you.

About the Creator

The PM Academy was created by James Saunders, a former product manager, marketing leader and currently a medical device consultant with more than 30 years of experience across the MedTech industry. Having launched products, developed brands and led commercial PM and Category teams, James has experienced first-hand the challenges Product Managers face at every stage of the product lifecycle. The PM Academy brings together that experience into a structured, practical learning programme designed specifically for medical device professionals.

Curriculum

16 Chapters · 17 Lessons

  1. 1

    PM Academy Free Taster Module: Introduction to the MHRA

    1. Introduction to the MHRA Free preview
  2. 2

    Introduction to Med Device PM Academy

    1. (Included in full purchase)

      Welcome introduction

    2. (Included in full purchase)

      PM Academy Glossary

  3. 3

    Module 1 Market & NHS Landscape

    1. (Included in full purchase)

      Module 1 Market & NHS Landscape

  4. 4

    Module 2 Product Mastery

    1. (Included in full purchase)

      Module 2 Product Mastery

  5. 5

    Module 3 Pricing Strategy

    1. (Included in full purchase)

      Module 3 Pricing Strategy

  6. 6

    Module 4 Campaign Management

    1. (Included in full purchase)

      Module 4 Campaign Management

  7. 7

    Module 5 Regulatory Landscape

    1. (Included in full purchase)

      Module 5 Regulatory Landscape

  8. 8

    Module 6 Launch Excellence

    1. (Included in full purchase)

      Module 6 Product Launch Excellence

  9. 9

    Module 7 Product Portfolio Management

    1. (Included in full purchase)

      Module 7 Product Portfolio Management

  10. 10

    Module 8 Complaint Handling

    1. (Included in full purchase)

      Module 8 Complaint Handling

  11. 11

    Module 9 Distribution Channels

    1. (Included in full purchase)

      Module 9 UK Distribution Channels

  12. 12

    Module 10 Event Management

    1. (Included in full purchase)

      Module 10 Event Management

  13. 13

    Module 11 Reimbursement and Market Access

    1. (Included in full purchase)

      Module 11 Reimbursement and Market Access

  14. 14

    Module 12 Tender Management

    1. (Included in full purchase)

      Module 12 Tender Management

  15. 15

    Module 13 Clinical Evidence

    1. (Included in full purchase)

      Module 13 Clinical Evidence

  16. 16

    Module 14 Stakeholder Engagement

    1. (Included in full purchase)

      Module 14 Stakeholder Engagement

PM Academy Plans

The PM Academy is built for MedTech professionals at every stage, from individual product managers looking to sharpen their skills, to organisations that want to build consistent product management capability across their teams. Try before you commit. A free introductory module is available to all learners and decision makers, giving you a genuine feel for the content, teaching style and relevance to your role before enrolment. For individuals ready to go further, our Introductory Plan offers full programme access for just £499 — available to the first 10 enrolments. This includes 12 months of unlimited access to all course content, resources and updates as they are released. Pricing will revert to £750 per individual place. For businesses, we offer three flexible options: - SME Plan — a cost-effective route to upskilling multiple team members simultaneously - Corporate Plan — scalable access for larger organisations building consistent PM capability across functions - Enterprise Plan — a fully bespoke experience, where the PM Academy is tailored to your company, product portfolio, therapeutic areas and strategic objectives. Talk to us about your Enterprise Plan Every subscription includes 12 months of access and continuous content updates — essential in an industry where regulatory, clinical and commercial landscapes evolve fast. Not sure which plan is right for you? Book a 20-minute call with us   

SME Licence Package

- All 14 modules available on-demand - Access to audio animations and slide downloads - 12-month platform & community access - Suitable for 4 PM participants - Activity reporting dashboard included - 1 digital 1-2-1 session per participant - Spotlight Behavioral Assessments available at an additional cost

Company Licence Package

- All 14 modules available on-demand - Access to audio animations and slide downloads - 12-month platform & community access - Suitable for up to 12 participants - Activity reporting dashboard included - Quarterly 1-2-1 sessions - Spotlight Behavioral Assessments included in the package

Bespoke Package:

- All 14 modules available on-demand - Access to audio animations and slide downloads - 12-month platform & community access - Unlimited participants - Activity reporting dashboard included - Tailored content to your portfolio or therapeutic area - Custom case studies provided - Dedicated account support and consultancy offer - Allocation of Spotlight Behavioral Assessments

Elevate Your Career with PM Academy

We want to unlock the potential of UK Product Managers.  Experience how PM Academy's innovative approach enhances product management expertise,  creating a competitive edge for individuals and their businesses.